Komen year 4 - today our BuzzBack Gives Back program sauntered to Central Park for the Annual Komen Race. We were there to support an important cause but also to support each other. One of us wears a pink number, and we are proud to run with her. That's just one reason we join together. That's what teams do.
To build a business you need to build a team - and when you build a team like ours, the passion, focus and commitment is on fire. It fuels growth and contagious energy clients want to experience.
Our team (shown) might have been dwarfed in size by our clients' walking/running side by side with us today - Team Pepsi and Team Pfizer to name a few- but definitely not our spirit. It's loud and evidenced by the work we do every day in key innovation initiatives for them. And it's super obvious in our dynamic culture.
And when you really do it well the team takes over. They organize the effort, design great research, and exceed client expectations. Every day. My mentors told me that would happen - build a great team, an award-winning culture, and your business will really grow. They were spot on.
And then it all becomes just a walk (or run) in the park.