This past week we moved our NY HQ a few blocks south. During the transition, many of our employees had to work at home while we transferred systems, servers and files. But we didn't skip a beat – that's because our BuzzBack team can work pretty much anywhere. Given we're in a 24/7 business, it has always been this way in order to be responsive to our clients! We were early adopters of the flex office – a trend that many believe will be a hallmark of the future of work.
Our client Unilever describes it as Agile Working. The Unilever House headquarters in London is one of their Agile Workspaces.
Here’s how they explain why they’ve adopted this trend: “This new way of working measures performance on results, not time and attendance, and reinforces diversity by helping people - particularly women - balance their personal and professional lives."
I visited there last week. The office space can only accommodate 60% of the workforce. That means Unilever employees need to work anywhere, anytime. And if they’re not traveling for business, they often work from home. Location has been taken out of the work equation. It doesn't matter, because work is about performance, not place. Embracing this notion takes some adjustment, but having experienced it ourselves, it actually frees us up to collaborate and think differently. For Unilever, it allows them to operate globally, across some of the biggest global brands, such as Knorr and Dove. While BuzzBack’s not quite of that scale, having an agile workforce empowers our team to focus on creation, not location.
