I am just returning from the UK, and I had a super high-tech plane – believe it or not, we had power outlets in every seat, plus every seat back had ‘online’ navigation of all the airline services, such as food, movies, etc. There was even an online survey! I couldn’t resist of course, so I started to answer a few questions. After about 3 minutes, and still 37 screens of ‘grid’ questions to go, I thought to myself, "Wow, there is opportunity for better customer engagement here."
How many opportunities pass by because of poorly considered methodology? How often do companies miss the boat with surveys that risk being boring and more like tests – rather than engaging dialogues. With tech innovation disrupting life as we know it, market research is also a candidate for disruption. Innovation drives us here at BuzzBack. That's why we've developed a portfolio of online techniques designed with visual cues, to foster engagement, make surveys more enjoyable, AND yield richer and more emotional insights as a result. This is critical as today's consumer communicates more with pictures - for example the top social communities include FaceBook, Instagram and Pinterest - all with visual foundations. And perhaps this is the biggest change facing us as researchers – taking the cue from consumers on how to engage and communicate, rather than us dictating the rules.
