You may be familiar with Michael Porter's 'Five Forces of Competitive Strategy.' This famous publication provides an infrastructure for how to build a competitive advantage. Porter talks specifically about the powerful influence suppliers have on that goal.
In our pursuit to provide the highest quality market insights, suppliers have always been an integral part of our client service model here at BuzzBack. They play an important role in every project we do. We treat them as an extension of our team, and are therefore very choosy when deciding with whom we work. For example, when it comes to global studies, we partner closely with Lionbridge, a leading provider of translation with global solution centers in more than 26 cities. Since language is such an important component of the insights we deliver, Lionbridge ensures we provide top quality translation. This partnership adds value to our clients’ studies – particularly those around naming and messaging where clients want to make sure that nothing gets lost in translation… literally.
Beyond the niche expertise our suppliers bring to the table, we seek to mutually build our businesses and share ideas. “Lionbridge and BuzzBack complement one another very well. Like Lionbridge, the team at BuzzBack enables their customers to engage global audiences in new ways. In our partnership, we challenge one another to bring fresh ideas and solutions for BuzzBack clients. Our relationship is mutually beneficial and continually evolving. We are proud to be a BuzzBack partner." says Jason Hobart, VP , Global Markets and Strategic Partnerships.