At this year's 2014 ARF Great Mind luncheon, BuzzBack's Katherine Krauss will be recognized as a Rising Star by the ARF. The ARF Great Mind Awards recognize and celebrate individuals who contribute to the excellence and advancement of advertising research. Established in 2006, the ARF Great Mind Awards honor research innovation, rising research stars, outstanding ARF member contributions, lifetime achievement within the industry and quality in research. The Rising Star award is given specifically to researchers who have less than 7 years' experience, and whose contributions during the last year marked the individual as a researcher with potential for future greatness.
