Read My Lips! And Eyes! And...

Affectiva, a pioneer in emotional recognition software, seems to be everywhere lately – from discussions in my office about new MR techniques, to a recent article in Wired. Their Affdex technology views a respondent’s face and can read what emotions are being expressed. The technology itself is impressive, but it leads me to the question: which of my devices will read my emotions, and what will they give me in return?

Affectiva recently offered a 45-day free trial to developers who want to experiment with their API – which got me thinking... what are some apps or devices I would want to read my face/emotions? I’m not a developer (just a dreamer) so here is my short list:

1. Apple TV / Roku – Could the device please pause my show when I inevitably doze off while catching up with my shows on Sunday evening?
2. eCommerce sites (Amazon, Gilt, etc.) – While I shop, can you tell which items I react positively to, and tailor my experience like a virtual personal shopper?
3. Dating sites – maybe Tinder can tell exactly how you feel about a potential match, so you don’t have to keep swiping left/right? Perhaps you would find different matches based on your initial emotional response, which you may not even be aware of.

What about the rest of you – any other ideas for places you do (or maybe don’t!) want to have your face/emotions read?

Read the full post here on The Market Research Event blog.