Over the past few days, we have joined our research peers in honoring Jack Honomichl for his great contributions to marketing and market research. Not only did Jack launch the Top 20 Research companies in Ad Age years ago, but this infamous list evolved into the Honomichl Top 50 Global Research companies, now in its 40th year. Honomichl also was inducted to the Research Hall of Fame in 2002, along with other industry giants such as Nielsen, Gallup, Roper, Yankelovich and others – a much deserved honor for this industry leader.
At BuzzBack, we like to think we too, are pioneers in today’s research world, but we are just at the infancy stages compared to industry-greats such as Jack Honomichl.
We wanted to join those honoring him, and express our gratitude for his contributions.
Diane Bowers, President of CASRO, is creating a memory book for Honomichl’s family. You can send her memories to include via email.