Chipotle. Starbucks. L’Oreal. Target. And now even beer manufacturers are looking to minimize their “beer footprint” (yes, you read that correctly). Everyday there are more companies jumping on the sustainability band wagon. Do consumers even understand what sustainable means? Is it the same as organic? And do they care? Is it more important to them when it comes to food or clothing? Or are there other issues that are more meaningful overall, and companies are wasting their efforts on sustainable initiatives?
We will be releasing a NEW study in partnership with the Rainforest Alliance, one of the leading international nonprofit organizations that works to conserve biodiversity and ensure sustainable livelihoods. We’ll discover how consumers feel about the overuse of our planet, and whether they are more likely to seek out products, brands and companies that are committed to sustainability. We at BuzzBack – as consumers, corporate citizens, and Earth dwellers ourselves – care about sustainability. We are hoping that our findings uncover a consciousness in consumers and support for sustainable, responsible commerce. For a sneak peek into our US findings, check out our write up in The Guardian and stay tuned for the full results of the study.
