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How we help
Exploratory
Attitude & Usage
Brand Development
Consumer Journey
Positioning & Territory Exploratory
Consumer Profiling
Evaluative
Concept Development
Naming
Ad & Messaging
Claims/Benefits
Packaging
In-Home Product Use Tests
On Demand Platforms
Studio - Qualitative
Express - Quantitative
Who We Serve
Industries
Clients
Inspiration
Research
Medication Adherence
The Sustainability Consumer
Sustainability, Premium & Value
The Healthcare Consumer
Generation Jones
the buzz
Learn More
Case Studies
Blog
Infographics
Events
About Us
buzzback blog
See where we've been, and where we're going...
brand loyalty
brand loyalty
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| November 6, 2024
Navigating Positioning Testing
In today's fast-paced market, having an impactful, authentic positioning is more crucial than...
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The Coca-Cola Self-Brand Connection
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Industry
Food & Beverage
Personal Care
Healthcare
Financial Services & Insurance
Technology
brand loyalty
7 minute read
| November 6, 2024
Navigating Positioning Testing
In today's fast-paced market, having an impactful, authentic positioning is more crucial than...
Read More
brand exploratory
3 minute read
| September 3, 2014
The Coca-Cola Self-Brand Connection
A few weeks ago I was pleasantly surprised to come across my name on a bottle of coke next to...
Read More
brand
3 minute read
| March 24, 2014
The Chemistry of Attraction – Does it Work For Brands as Well as People?
Everyone has their own ideas about the chemistry that causes two people to become romantically...
Read More
Load More Posts
