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How we help
Exploratory
Attitude & Usage
Brand Development
Consumer Journey
Positioning & Territory Exploratory
Consumer Profiling
Evaluative
Concept Development
Naming
Ad & Messaging
Claims/Benefits
Packaging
In-Home Product Use Tests
On Demand Platforms
Studio - Qualitative
Express - Quantitative
Who We Serve
Industries
Clients
Inspiration
Research
Medication Adherence
The Sustainability Consumer
Sustainability, Premium & Value
The Healthcare Consumer
Generation Jones
the buzz
Learn More
Case Studies
Blog
Infographics
Events
About Us
buzzback blog
See where we've been, and where we're going...
consumer insights (4)
authenticity
1 minute read
| March 3, 2016
Let's Get Real About Authenticity
Is your brand trying too hard to be...
Read More
brand exploratory
2 minute read
| November 17, 2015
Got a Premium Brand? Here’s How to Win Over Consumers in China.
National Geographic’s 2014 Greendex found that consumer attitudes about sustainability and the...
Read More
brand exploratory
2 minute read
| September 9, 2015
More Delight. Less Disappointment.
Zappos. Warby Parker. Lumoid. Casper Mattresses. What do these companies have in common? A...
Read More
consumer insights
| August 18, 2015
Wooing the Premium Consumer
Marketing a premium product & looking to...
Read More
brand exploratory
4 minute read
| July 28, 2015
Building Brand Love With Feeling
This month in New York, SheKnows Media presented the first annual Femvertising Awards at the...
Read More
Coca-Cola
3 minute read
| June 19, 2015
Do Consumers Want Green Coca-Cola?
Earlier this month, Coca Cola unveiled its latest innovation. No, not a new beverage...
Read More
consumer insights
2 minute read
| June 8, 2015
Are Avatars What's Next for Your Brand?
What does online dress game, Stardoll and virtual world game, Second Life have in common with...
Read More
consumer insights
2 minute read
| April 29, 2015
Read My Lips! And Eyes! And...
Affectiva, a pioneer in emotional recognition software, seems to be everywhere lately – from...
Read More
consumer insights
2 minute read
| April 16, 2015
Are Consumers Growing Sour on Sugar and Sweet on Stevia?
Fat. Carbs. High Fructose Corn Syrup. And now sugar. All nutritional villains in the...
Read More
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Industry
Food & Beverage
Personal Care
Healthcare
Financial Services & Insurance
Technology
authenticity
1 minute read
| March 3, 2016
Let's Get Real About Authenticity
Is your brand trying too hard to be...
Read More
brand exploratory
2 minute read
| November 17, 2015
Got a Premium Brand? Here’s How to Win Over Consumers in China.
National Geographic’s 2014 Greendex found that consumer attitudes about sustainability and the...
Read More
brand exploratory
2 minute read
| September 9, 2015
More Delight. Less Disappointment.
Zappos. Warby Parker. Lumoid. Casper Mattresses. What do these companies have in common? A...
Read More
consumer insights
| August 18, 2015
Wooing the Premium Consumer
Marketing a premium product & looking to...
Read More
brand exploratory
4 minute read
| July 28, 2015
Building Brand Love With Feeling
This month in New York, SheKnows Media presented the first annual Femvertising Awards at the...
Read More
Coca-Cola
3 minute read
| June 19, 2015
Do Consumers Want Green Coca-Cola?
Earlier this month, Coca Cola unveiled its latest innovation. No, not a new beverage...
Read More
consumer insights
2 minute read
| June 8, 2015
Are Avatars What's Next for Your Brand?
What does online dress game, Stardoll and virtual world game, Second Life have in common with...
Read More
consumer insights
2 minute read
| April 29, 2015
Read My Lips! And Eyes! And...
Affectiva, a pioneer in emotional recognition software, seems to be everywhere lately – from...
Read More
consumer insights
2 minute read
| April 16, 2015
Are Consumers Growing Sour on Sugar and Sweet on Stevia?
Fat. Carbs. High Fructose Corn Syrup. And now sugar. All nutritional villains in the...
Read More
2
3
4
5
6
Load More Posts
