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How we help
Exploratory
Attitude & Usage
Brand Development
Consumer Journey
Positioning & Territory Exploratory
Consumer Profiling
Evaluative
Concept Development
Naming
Ad & Messaging
Claims/Benefits
Packaging
In-Home Product Use Tests
On Demand Platforms
Studio - Qualitative
Express - Quantitative
Who We Serve
Industries
Clients
Inspiration
Research
Medication Adherence
The Sustainability Consumer
Sustainability, Premium & Value
The Healthcare Consumer
Generation Jones
the buzz
Learn More
Case Studies
Blog
Infographics
Events
About Us
buzzback blog
See where we've been, and where we're going...
consumer journey
Coca-Cola
3 minute read
| June 19, 2015
Do Consumers Want Green Coca-Cola?
Earlier this month, Coca Cola unveiled its latest innovation. No, not a new beverage...
Read More
consumer insights
2 minute read
| June 8, 2015
Are Avatars What's Next for Your Brand?
What does online dress game, Stardoll and virtual world game, Second Life have in common with...
Read More
consumer journey
3 minute read
| February 19, 2015
Humanizing the Patient-to-Medicine Connection
One of the challenges facing the healthcare sector at large is patient adherence. It's a topic...
Read More
consumer insights
3 minute read
| August 11, 2014
Sneak Peek: What's in Your Backpack for Back-to-School?
Back-to-school sales are everywhere and it's got me reminiscing for the days when I was a...
Read More
consumer journey
3 minute read
| July 15, 2014
Home Improvement Sneak Peek - What Inspires You To Renovate or Redecorate?
I think it's safe to say that the home improvement category has received a huge boost in part...
Read More
brand
2 minute read
| May 20, 2014
Let The Consumer In
I recently read an article that resonated with me. It covered the idea of including the...
Read More
compliance
2 minute read
| April 25, 2014
What Do You Do With Your Unwanted or Expired Medications?
Did you know that April 26 is National Prescription Drug Take-Back Day? The DEA is working...
Read More
consumer journey
3 minute read
| February 17, 2014
A New Spokesperson for COPD?
In case you missed it, the man most notably recognized for his tag line, "Live Long and...
Read More
consumer insights
1 minute read
| December 9, 2013
Chicken As The New Snack
In case you missed it, there was an article in the WSJ that talks about ‘why chicken wants to...
Read More
1
2
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Industry
Food & Beverage
Personal Care
Healthcare
Financial Services & Insurance
Technology
Coca-Cola
3 minute read
| June 19, 2015
Do Consumers Want Green Coca-Cola?
Earlier this month, Coca Cola unveiled its latest innovation. No, not a new beverage...
Read More
consumer insights
2 minute read
| June 8, 2015
Are Avatars What's Next for Your Brand?
What does online dress game, Stardoll and virtual world game, Second Life have in common with...
Read More
consumer journey
3 minute read
| February 19, 2015
Humanizing the Patient-to-Medicine Connection
One of the challenges facing the healthcare sector at large is patient adherence. It's a topic...
Read More
consumer insights
3 minute read
| August 11, 2014
Sneak Peek: What's in Your Backpack for Back-to-School?
Back-to-school sales are everywhere and it's got me reminiscing for the days when I was a...
Read More
consumer journey
3 minute read
| July 15, 2014
Home Improvement Sneak Peek - What Inspires You To Renovate or Redecorate?
I think it's safe to say that the home improvement category has received a huge boost in part...
Read More
brand
2 minute read
| May 20, 2014
Let The Consumer In
I recently read an article that resonated with me. It covered the idea of including the...
Read More
compliance
2 minute read
| April 25, 2014
What Do You Do With Your Unwanted or Expired Medications?
Did you know that April 26 is National Prescription Drug Take-Back Day? The DEA is working...
Read More
consumer journey
3 minute read
| February 17, 2014
A New Spokesperson for COPD?
In case you missed it, the man most notably recognized for his tag line, "Live Long and...
Read More
consumer insights
1 minute read
| December 9, 2013
Chicken As The New Snack
In case you missed it, there was an article in the WSJ that talks about ‘why chicken wants to...
Read More
1
2
Load More Posts