| CPG (8)

CPG

1 minute read

| February 6, 2014

Froot Loops: Brand Deception or Consumer Perception?

There are several sad truths we must accept as we transition into adulthood. No Santa. No... Read More

alcoholic beverages

2 minute read

| January 31, 2014

Sneak Peek: Keep Calm & Drink On This Super Bowl Sunday

Yep, it's that time of the year again. Super Bowl Sunday is one of America's favorite... Read More

CPG

1 minute read

| January 14, 2014

Get Me There (in comfort, please)

I was reading one of my favorite blogs, Cool Hunting, and saw two posts interestingly... Read More

CPG

2 minute read

| January 13, 2014

The June Bracelet - Why We Need Better Skin Care Habits

Wearable technologies are becoming more and more popular these days and one of the hottest... Read More

CPG

4 minute read

| December 20, 2013

Color Wars: International Reactions to Artificial Dyes

Recently the issue of artificial versus natural dyes came to my attention as a mother and it... Read More

consumer insights

3 minute read

| December 16, 2013

Busting Beauty Myths

What drives women’s perceptions of their own appearance? With the current controversy... Read More

consumer insights

1 minute read

| December 9, 2013

Chicken As The New Snack

In case you missed it, there was an article in the WSJ that talks about ‘why chicken wants to... Read More

consumer insights

1 minute read

| November 18, 2013

Filling the Cup of Consumer Cravings

Energy is a key theme for many of the food and beverage companies I work with day-to-day. In... Read More

brand exploratory

1 minute read

| November 11, 2013

Consumers’ Embrace of 'Natural' Drives Product Packaging and Repositioning

In case you missed it, there was an article in Fast Company that reported how 3 brands (Lean... Read More

Load More Posts

CPG

1 minute read

| February 6, 2014

Froot Loops: Brand Deception or Consumer Perception?

There are several sad truths we must accept as we transition into adulthood. No Santa. No... Read More

alcoholic beverages

2 minute read

| January 31, 2014

Sneak Peek: Keep Calm & Drink On This Super Bowl Sunday

Yep, it's that time of the year again. Super Bowl Sunday is one of America's favorite... Read More

CPG

1 minute read

| January 14, 2014

Get Me There (in comfort, please)

I was reading one of my favorite blogs, Cool Hunting, and saw two posts interestingly... Read More

CPG

2 minute read

| January 13, 2014

The June Bracelet - Why We Need Better Skin Care Habits

Wearable technologies are becoming more and more popular these days and one of the hottest... Read More

CPG

4 minute read

| December 20, 2013

Color Wars: International Reactions to Artificial Dyes

Recently the issue of artificial versus natural dyes came to my attention as a mother and it... Read More

consumer insights

3 minute read

| December 16, 2013

Busting Beauty Myths

What drives women’s perceptions of their own appearance? With the current controversy... Read More

consumer insights

1 minute read

| December 9, 2013

Chicken As The New Snack

In case you missed it, there was an article in the WSJ that talks about ‘why chicken wants to... Read More

consumer insights

1 minute read

| November 18, 2013

Filling the Cup of Consumer Cravings

Energy is a key theme for many of the food and beverage companies I work with day-to-day. In... Read More

brand exploratory

1 minute read

| November 11, 2013

Consumers’ Embrace of 'Natural' Drives Product Packaging and Repositioning

In case you missed it, there was an article in Fast Company that reported how 3 brands (Lean... Read More

Load More Posts

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CPG (8)