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How we help
Exploratory
Attitude & Usage
Brand Development
Consumer Journey
Positioning & Territory Exploratory
Consumer Profiling
Evaluative
Concept Development
Naming
Ad & Messaging
Claims/Benefits
Packaging
In-Home Product Use Tests
On Demand Platforms
Studio - Qualitative
Express - Quantitative
Who We Serve
Industries
Clients
Inspiration
Research
Medication Adherence
The Sustainability Consumer
Sustainability, Premium & Value
The Healthcare Consumer
Generation Jones
the buzz
Learn More
Case Studies
Blog
Infographics
Events
About Us
buzzback blog
See where we've been, and where we're going...
emotional response
claims
1 minute read
| March 11, 2014
‘Claimsbait’ – What Can We Learn from BuzzFeed to Help Develop Better Claims?
BuzzFeed measure the success of their content by what people click on. This real-time...
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Industry
Food & Beverage
Personal Care
Healthcare
Financial Services & Insurance
Technology
claims
1 minute read
| March 11, 2014
‘Claimsbait’ – What Can We Learn from BuzzFeed to Help Develop Better Claims?
BuzzFeed measure the success of their content by what people click on. This real-time...
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