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CPG
2 minute read
| June 18, 2014

Cloudscreen or Sunscreen?

With the official start of summer just around the corner, it seems like the importance of... Read More
1 minute read
| June 11, 2014

New Venues for Customer Engagement?

I am just returning from the UK, and I had a super high-tech plane – believe it or not, we had... Read More
CPG
2 minute read
| May 5, 2014

Taking the Long View: Millennials Won’t Be Broke Forever

Have you seen that great ad by Miller High Life that captures the reality of cash-strapped... Read More
2 minute read
| April 28, 2014

Positioning Powdered Alcohol

In case you missed it, the Alcohol and Tobacco Tax and Trade Bureau catapulted powdered... Read More
2 minute read
| April 25, 2014

What Do You Do With Your Unwanted or Expired Medications?

Did you know that April 26 is National Prescription Drug Take-Back Day? The DEA is working... Read More
1 minute read
| April 23, 2014

Who Is Naming Your Product?

I just read an article on the My Private Brand blog about Food Lion’s contest to have... Read More
2 minute read
| April 17, 2014

Combining Glocalization & Sustainability To Attract Consumers

You can't deny that glocalization is a smart way to attract consumers to your product or... Read More
1 minute read
| April 16, 2014

Is There Really a Millennial Problem in Market Research?

Last week, as I was reading Kristin's response to "A Millennial Problem in Market Research", I... Read More
2 minute read
| April 15, 2014

HoneyMaid’s Gamble on Love

I, like many other consumers, was touched and impressed by HoneyMaid’s recent viral Love video... Read More
CPG
2 minute read
| June 18, 2014

Cloudscreen or Sunscreen?

With the official start of summer just around the corner, it seems like the importance of... Read More
1 minute read
| June 11, 2014

New Venues for Customer Engagement?

I am just returning from the UK, and I had a super high-tech plane – believe it or not, we had... Read More
CPG
2 minute read
| May 5, 2014

Taking the Long View: Millennials Won’t Be Broke Forever

Have you seen that great ad by Miller High Life that captures the reality of cash-strapped... Read More
2 minute read
| April 28, 2014

Positioning Powdered Alcohol

In case you missed it, the Alcohol and Tobacco Tax and Trade Bureau catapulted powdered... Read More
2 minute read
| April 25, 2014

What Do You Do With Your Unwanted or Expired Medications?

Did you know that April 26 is National Prescription Drug Take-Back Day? The DEA is working... Read More
1 minute read
| April 23, 2014

Who Is Naming Your Product?

I just read an article on the My Private Brand blog about Food Lion’s contest to have... Read More
2 minute read
| April 17, 2014

Combining Glocalization & Sustainability To Attract Consumers

You can't deny that glocalization is a smart way to attract consumers to your product or... Read More
1 minute read
| April 16, 2014

Is There Really a Millennial Problem in Market Research?

Last week, as I was reading Kristin's response to "A Millennial Problem in Market Research", I... Read More
2 minute read
| April 15, 2014

HoneyMaid’s Gamble on Love

I, like many other consumers, was touched and impressed by HoneyMaid’s recent viral Love video... Read More