| market research (8)

consumer insights

2 minute read

| March 19, 2014

Brands Are Not Dead, But How We Market and Measure Them Is

As I was listening to talks on how to make brands relevant and develop innovative marketing... Read More

CPG

2 minute read

| March 18, 2014

Going Vegan

My daughter recently made a decision to become vegan, influenced in part by Jonathan Safran... Read More

claims

1 minute read

| March 11, 2014

‘Claimsbait’ – What Can We Learn from BuzzFeed to Help Develop Better Claims?

BuzzFeed measure the success of their content by what people click on. This real-time... Read More

Olympics

2 minute read

| March 6, 2014

Yes, I’m Crying… I’m Doing Research!

I read a LinkedIn post the other day about how P&G tapped a familiar emotional vein once again... Read More

ARF

1 minute read

| March 5, 2014

We're Only As Good As Our People

I am a regular reader of Adam Bryant’s Management column in the Sunday NYT. This week's “... Read More

events

2 minute read

| March 4, 2014

Observations from IIeX – Helping Clients Through MR Evolution

I’ve been back from IIeX for a few days now and here are some lasting impressions I came away... Read More

innovation

2 minute read

| February 28, 2014

What We Can Learn From Brazilian Fancy Footwork

As an English sports fan, naturally I have a borderline obsession with the fortunes of our... Read More

advertising

2 minute read

| February 25, 2014

Get the Message?

"Did you get my message?" How many times have you asked someone this in your own personal... Read More

cultural differences

1 minute read

| February 21, 2014

Are the French More Negative?

As a French native, I have the feeling that we - French people - are more negative. But is it... Read More

Load More Posts

consumer insights

2 minute read

| March 19, 2014

Brands Are Not Dead, But How We Market and Measure Them Is

As I was listening to talks on how to make brands relevant and develop innovative marketing... Read More

CPG

2 minute read

| March 18, 2014

Going Vegan

My daughter recently made a decision to become vegan, influenced in part by Jonathan Safran... Read More

claims

1 minute read

| March 11, 2014

‘Claimsbait’ – What Can We Learn from BuzzFeed to Help Develop Better Claims?

BuzzFeed measure the success of their content by what people click on. This real-time... Read More

Olympics

2 minute read

| March 6, 2014

Yes, I’m Crying… I’m Doing Research!

I read a LinkedIn post the other day about how P&G tapped a familiar emotional vein once again... Read More

ARF

1 minute read

| March 5, 2014

We're Only As Good As Our People

I am a regular reader of Adam Bryant’s Management column in the Sunday NYT. This week's “... Read More

events

2 minute read

| March 4, 2014

Observations from IIeX – Helping Clients Through MR Evolution

I’ve been back from IIeX for a few days now and here are some lasting impressions I came away... Read More

innovation

2 minute read

| February 28, 2014

What We Can Learn From Brazilian Fancy Footwork

As an English sports fan, naturally I have a borderline obsession with the fortunes of our... Read More

advertising

2 minute read

| February 25, 2014

Get the Message?

"Did you get my message?" How many times have you asked someone this in your own personal... Read More

cultural differences

1 minute read

| February 21, 2014

Are the French More Negative?

As a French native, I have the feeling that we - French people - are more negative. But is it... Read More

Load More Posts

buzzback blog

market research (8)