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How we help
Exploratory
Attitude & Usage
Brand Development
Consumer Journey
Positioning & Territory Exploratory
Consumer Profiling
Evaluative
Concept Development
Naming
Ad & Messaging
Claims/Benefits
Packaging
In-Home Product Use Tests
On Demand Platforms
Studio - Qualitative
Express - Quantitative
Who We Serve
Industries
Clients
Inspiration
Research
Medication Adherence
The Sustainability Consumer
Sustainability, Premium & Value
The Healthcare Consumer
Generation Jones
the buzz
Learn More
Case Studies
Blog
Infographics
Events
About Us
buzzback blog
See where we've been, and where we're going...
naming
naming
5 minute read
| November 10, 2014
The Psychology of Naming
Humans are obsessed with names. We attempt to label every object and every idea that we happen...
Read More
CPG
2 minute read
| October 16, 2014
BuzzBack Enhances Naming Studies to Improve In-Market Success
BuzzBack, an innovator of online market insights, has announced enhancements to its naming...
Read More
CPG
2 minute read
| July 24, 2014
The Customer Personalization Experience
A few months ago, we talked about Food Lion’s contest to have customers help come up with...
Read More
consumer insights
1 minute read
| April 23, 2014
Who Is Naming Your Product?
I just read an article on the My Private Brand blog about Food Lion’s contest to have...
Read More
CPG
1 minute read
| February 6, 2014
Froot Loops: Brand Deception or Consumer Perception?
There are several sad truths we must accept as we transition into adulthood. No Santa. No...
Read More
buzzback
1 minute read
| January 21, 2014
What's In A Name?
Read More
brands
2 minute read
| January 7, 2014
What’s Going On? The Strongest Weakling in the Marketing Mix...
I recently had a client tell me they only had around 2,000 GBP for a naming study. In my mind...
Read More
Load More Posts
Industry
Food & Beverage
Personal Care
Healthcare
Financial Services & Insurance
Technology
naming
5 minute read
| November 10, 2014
The Psychology of Naming
Humans are obsessed with names. We attempt to label every object and every idea that we happen...
Read More
CPG
2 minute read
| October 16, 2014
BuzzBack Enhances Naming Studies to Improve In-Market Success
BuzzBack, an innovator of online market insights, has announced enhancements to its naming...
Read More
CPG
2 minute read
| July 24, 2014
The Customer Personalization Experience
A few months ago, we talked about Food Lion’s contest to have customers help come up with...
Read More
consumer insights
1 minute read
| April 23, 2014
Who Is Naming Your Product?
I just read an article on the My Private Brand blog about Food Lion’s contest to have...
Read More
CPG
1 minute read
| February 6, 2014
Froot Loops: Brand Deception or Consumer Perception?
There are several sad truths we must accept as we transition into adulthood. No Santa. No...
Read More
buzzback
1 minute read
| January 21, 2014
What's In A Name?
Read More
brands
2 minute read
| January 7, 2014
What’s Going On? The Strongest Weakling in the Marketing Mix...
I recently had a client tell me they only had around 2,000 GBP for a naming study. In my mind...
Read More
Load More Posts
