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How we help
Exploratory
Attitude & Usage
Brand Development
Consumer Journey
Positioning & Territory Exploratory
Consumer Profiling
Evaluative
Concept Development
Naming
Ad & Messaging
Claims/Benefits
Packaging
In-Home Product Use Tests
On Demand Platforms
Studio - Qualitative
Express - Quantitative
Who We Serve
Industries
Clients
Inspiration
Research
Medication Adherence
The Sustainability Consumer
Sustainability, Premium & Value
The Healthcare Consumer
Generation Jones
the buzz
Learn More
Case Studies
Blog
Infographics
Events
About Us
buzzback blog
See where we've been, and where we're going...
repositioning
brands
2 minute read
| January 7, 2014
What’s Going On? The Strongest Weakling in the Marketing Mix...
I recently had a client tell me they only had around 2,000 GBP for a naming study. In my mind...
Read More
brand exploratory
1 minute read
| November 11, 2013
Consumers’ Embrace of 'Natural' Drives Product Packaging and Repositioning
In case you missed it, there was an article in Fast Company that reported how 3 brands (Lean...
Read More
Load More Posts
Industry
Food & Beverage
Personal Care
Healthcare
Financial Services & Insurance
Technology
brands
2 minute read
| January 7, 2014
What’s Going On? The Strongest Weakling in the Marketing Mix...
I recently had a client tell me they only had around 2,000 GBP for a naming study. In my mind...
Read More
brand exploratory
1 minute read
| November 11, 2013
Consumers’ Embrace of 'Natural' Drives Product Packaging and Repositioning
In case you missed it, there was an article in Fast Company that reported how 3 brands (Lean...
Read More
Load More Posts