‘Tis the season for charitable giving!

A few days ago our company made sandwiches for the NY Common Pantry’s brown bag program as part of BuzzBack Gives Back, our new social responsibility program. Here's a picture of some of us hard at work.

After all, ‘tis definitely the season for charitable giving! But what designates a charity worthy of giving your hard earned money or precious time to? We asked over 500 women across the US to reveal their general behaviors, attitudes, drivers and perceptions around charitable giving. And this is what we found out:

• Animal welfare and children’s causes topped the list of categories to which women give their time and money.
• 77% would like to see where their donated money really goes.
• 68% give because they want to feel they are changing someone’s life.
• Only a quarter says they respond to friends and family direct requests.
• 76% donated goods to charity.