If you’re trying to break through in today’s crowded healthcare space, you need a new approach to pinpoint the messaging that best hits home. In fact, most messaging studies fall short on delivering beyond rational feedback. You also need to unlock emotional insights to develop meaningful messaging across a range of therapeutic areas.
Through our latest case study, you’ll learn a new approach to messaging that covers 4 key dimensions of development:
- Rational evaluation: How motivating is each message?
- Emotional assessment: How does the idea make them feel?
- Optimization: What can be improved?
- Bundling: What combinations of messages augment reach?
