A Comprehensive Approach to Concept Screening, Optimization, Benchmarking & Forecasting

Budgets leaner? Need to move more quickly but don’t want to compromise? Developing concepts is an iterative process, often with multiple rounds of feedback and validation. You need to get at winning concepts faster and smarter, with flexibility and without sacrificing depth.

Through a new case study, you’ll learn how to:

• Screen and optimize multiple concepts quickly and affordably
• Predict concept potential based on benchmark comparisons
• Gain insight into what works and doesn’t so you can better express ideas
• Get results faster -- Parallel and remove steps in the process
• Blend qual & quant techniques for more comprehensive learning