Grasping unarticulated needs is a challenge for most marketers. Traditional online research reveals the literal and functional needs that prompt purchase, but often not the emotional and unarticulated needs that really drive consumer behavior.
This webinar explores behaviors and attitudes with traditional quantitative techniques combined with our award-winning online projective and enabling techniques -- such as eCollage. You’ll learn how to uncover the underlying motivations of your consumers, enabling you to:
