In this 30-minute webinar, we introduce Concept Focus™ -- our newest tool that distills what we have learned from thousands of concept tests. With input from both consumers and clients, we have developed a tool that allows a new degree of freedom and flexibility. This webinar presents a practical case study that shows real results, demonstrating how a better understanding of a concept, ad, package image or website’s core elements leads to a better understanding of overall performance. Knowing these specifics helps you to identify the words, phrases, and imagery that drive appeal.
