Let Them Swipe: NEW In-the-Moment Idea Screening

Consumers check their phones as many as 80 times a day. Human behaviour has EVOLVED, so should your approach to idea screening. Join our latest webinar as we unveil our NEWEST methodologies for in-the-moment idea screening.

You'll learn how to:

• Get immediate reactions to your ideas in context with new swipe technology
• Understand base performance + what’s working and why
• Address issues in adapting to a binary environment when moving to swipe ratings from traditional scales
• Discover ‘consumers’ own words’ with fresh & authentic visual content about your product for real-life context

And, over time, we’ll even help you database and benchmark top performers with real-life comparisons to predict future success.