Ricola's 3 Steps to a Successful Product Launch

How Ricola implemented a 3-step program leveraging interactive insights for market success

In this 20 minute webinar, learn the 3 steps Ricola implemented to uncover vital insights to launch a winning new product. The case study details three critical mileposts to a faster launch journey:

• Concept optimization and IHUT - Will the product be a strong performer?
• Ad evaluation - Which idea & execution best deliver the product message?
• In-store reactions via mobile experience - How to improve performance on shelf?