With increasing digital communications & ubiquitous connectivity, how do modern marketers expand their insights toolbox to ensure they keep up with super-connected consumers? Through the lens of the Zika pandemic, learn how new digital research taps into today's consumers for richer learning.
Attendees of this 25-minute webinar will learn how to:
- Elicit emotive understanding via digital qual and quant techniques in the context of Zika news
- Uncover visuals and language consumers use to express Zika fears and concerns via image-based projective techniques
- Measure impact of messaging on consumer emotions to move consumers along their journey from discovery to action
