When it comes to deciding which technique to use there's actually science behind the magic. At BuzzBack, we've conducted hundreds of claims and benefits evaluations, and we're a preferred supplier for a range of clients -- helping them to evaluate and understand why certain statements resonate.
In this 30 minute webinar, we'll cover 2 case studies in two different categories that compare different techniques - monadic, max diff, Kano - to gain understanding on how and when each approach can be effective.
You'll learn through real life examples:
How quantitative methodologies compare
The benefits and drawbacks of these techniques
Why diagnostics can help
