For this second look at sustainability, we do a deep dive comparing Millennial, Boomer and Gen X perceptions in the U.S. and U.K.
In this 20 minute webinar, we will highlight insights from our global Sustainability study sharing:
- key associations for each age group
- visual, verbal and emotional language that resonates with each generation
- linguistic analysis that reveals how Millennials talk about Sustainability
- the impact of sustainability on brand opinion (or perception)