You need the consumer to act, but how do you know which claims to move forward with? When it comes to deciding which technique to use there’s actually science behind the magic. At BuzzBack, we’ve conducted hundreds of claims studies, and we're a preferred supplier for a range of clients -- helping them to evaluate claims and understand why they resonate.
In this 20 minute webinar, you’ll be exposed to a variety of different techniques –monadic, max diff, Kano – to gain understanding on how and when each approach can be effective.
You’ll learn through real life examples and actual case studies:
How quantitative methodologies compare, including max diff and Kano, to help evaluate a range of claims
The benefits and drawbacks of these techniques
How mobile learning can provide perspective on actual behavior
