Over the past couple of weeks, I've visited more than a dozen clients on two continents. Just when I think I'm done hearing about Millennials, inevitably the client says, ‘We’re focused on Millennials.’ I should know better. This is a demographic still on the rise if a recent report by eMarketer is any indication. It predicts that Millennials’ spending power will reach over $1.4 trillion by 2020.
With so much spend potential, every brand we work with is eager to nail what makes this demographic tick. How are they similar and different to other generations, such as Baby Boomers and Gen Xers? How do we talk to them? Develop products for them? Which brand name will appeal to them? What ideals drive them to purchase?
We cover some of the similarities and differences in attitudes and behaviors among Millennials and other age segments in our recent Sustainability webinar. This study explores consumer emotions, imagery, attitudes and even the types of language each group uses to talk about Sustainability. The Millennial findings from the study carry forward to other factors that make this critical cohort more mindful of their actions – all with implications on brands looking to win over their hearts and wallets. Click here to view the webinar or request a summary of the findings.