Brand Development | buzzback Solutions

Ownable White Space. Consumer Trusted.

People are not Percentages

Imagine a study that isn’t just a playback data dump but an illustrative story providing immersive understanding about what your brand stands for, where it's positioned now, and where consumers say it can go. Actionable data-driven insights with visual reports illustrating emotional connections, equities, how to innovate brand development strategies and extend your brand to new spaces.

Brand Deep Dive

Where does the brand stand & why

Gain detailed foundational understanding of your consumer/category/brand connection

What does my brand stand for?
How do users & competitive prospects view my brand?
Why are loyalists loyal?
Why do lapsers lapse?
What are unmet needs?

Brand Dimensions

A 360 consumer brand view to help you build a better consumer connection

Bring your brand to life in a meaningful way with visual, verbal and video cues consumers use to describe your brand.

What are visual, verbal, and emotional connections to my brand?
How do I personify my brand (especially vs. competitors)?
What does brand performance look like?
Where can I find white space?

Brand Extendibility

Own your zone

A clear road map to consumer-informed opportunities for expansion and innovation, delivered in a narrative that’s easy to communicate and run with.

What is my brand’s core foundation?
What are competitive strengths and weaknesses?
Where can I take my brand? What’s ownable?
What products/services are possible as brand extensions or new innovation?