An innovative pharmaceutical company committed to women’s health was seeking ways to better connect with women along their menopause journey.
Solutions
A holistic approach with Blended Research methodology:
– Social Listening – Journey Mapping – e-Collage – Video Diary – Touchpoints (symptoms)
Outcome
The client gained an understanding of women’s experiences and needs across menopause stages, with focus on emotions, needs and tone of voice. The research revealed implications and white space for positioning and development of support solutions.