A Patient Journey through Menopause

Client
Use cases

Challenge

An innovative pharmaceutical company committed to women’s health was seeking ways to better connect with women along their menopause journey.

Solutions

A holistic approach with Blended Research methodology:

– Social Listening
– Journey Mapping
– e-Collage
– Video Diary
– Touchpoints (symptoms)

Outcome

The client gained an understanding of women’s experiences and needs across menopause stages, with focus on emotions, needs and tone of voice. The research revealed implications and white space for positioning and development of support solutions.

VP Consumer and Marketplace Insights Deborah Campbell

Interactive Stim allows us to amplify the scale for business decisions.

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