Consumer Profiling | buzzback Solutions

Line drawing or a detailed portrait?

It’s All In the Details

Traditional segmentation answers the basic questions - typically consumption, purchase and attitudinal data. But what about why? What motivates her? How do I connect? With a 360° approach, you get rich, contextual customer understanding including who your target is, how they live, and the emotions or lifestyle patterns that trigger behavior.

Deep Dive (Qual)

Uncover unmet needs and white space

Get immersive customer understanding so the everyday will become the everyday go-to.

Who she is
What motivates her and why
What’s emotionally important, how to connect with her
Products she uses - the when, where, how, and why
Her triggers and barriers
Ideas & trends that inspire her

Consumer Profiling (Qual/Quant)

Get in their heads, win their hearts (and wallets)

Our human-centered approach uses contextual cues and qualitative insights to build a foundational profile for better targeting

What is important to her and why
Products and brands she trusts and uses, occasions & frequency that drive usage
Attitudes about your brand versus competition
How to speak her language in messages that connect on a deeply emotional and authentic level
Walk in her shoes, see through her eyes

Uncover unmet needs and white space

Get immersive customer understanding so the everyday will become the everyday go-to.

Who she is
What motivates her and why
What’s emotionally important, how to connect with her
Products she uses - the when, where, how, and why
Her triggers and barriers
Ideas & trends that inspire her

Get in their heads, win their hearts (and wallets)

Our human-centered approach uses contextual cues and qualitative insights to build a foundational profile for better targeting

What is important to her and why
Products and brands she trusts and uses, occasions & frequency that drive usage
Attitudes about your brand versus competition
How to speak her language in messages that connect on a deeply emotional and authentic level
Walk in her shoes, see through her eyes

Exceptional Job Keeping Things on Track

“I appreciate how difficult is to wrangle findings from multiple countries into a coherent global perspective. The team did an exceptional job keeping things on track. The report and analysis were great. ”