Landing your brand positioning is essential, especially in the post-Covid era with new consumer behaviors, challenges to brand loyalty and increased competition.
How do you ensure you have the optimal positioning for your brand? We discussed best practices and new techniques on brand positioning research in our latest webinar. Watch Now!
You'll learn how to:
- Obtain implicit and emotive positioning feedback to drive relevance and differentiation
- Optimize to ensure a clear, magnetic brand message
- Avoid common pitfalls
