BuzzBack will be presenting at the 2019 Insight Innovation Exchange Health conference. The most innovative, disruptive and client-driven insights event in the world, IIeX Health will be held in Philadelphia from June 3rd-4th. Don’t miss our presentation with Horizon Pharma, Understanding the ‘PCP Dilemma’: Guidance for Reaching PCPs in Advanced Therapeutic Categories, on Monday, June 3rd at 4:15pm.
While many pharmaceutical companies view PCPs as a primary target, it can be hard to reach PCPs given their sheer volume. Many of our clients – in particular those with more advanced treatments – often find themselves asking: What should we do with PCPs? Should we focus efforts on getting them to treat patients directly or refer patients to a specialist? We have identified this as the ‘PCP Dilemma’.
To help shed more light onto the ‘PCP Dilemma’ we conducted exploratory research with PCPs across a variety of categories (gout, asthma, and major depressive disorder) to identify specific factors that play a role in determining whether or not PCPs will refer out patients to a specialist. More specifically, this research was used to identify:
• What PCP characteristics are more/less likely to lead to referrals?
• What patient characteristics are more/less likely to lead to referrals?
• What other situational/ structural factors impact the referral process?
Answering these questions will help inform the PCP strategy of many pharmaceutical clients, in particular those who work on brands that are prescribed by both PCPs and specialists.
Date: Day 1 – Monday, June 3
Time: 4:15pm – 4:35pm
Location: Track 1
- Jonathan Weiser – Senior Research Director, BuzzBack
- Diane Waters – Associate Director, Market Research, Horizon Pharma