New Ways to Test Claims

Does it matter how you test claims? When do you use MaxDiff? Sequential monadic? What’s TURF?

Join us Thursday, April 27th at 11 AM EDT and 4 PM BST for this new webinar on the best way to test claims comparing methodologies in 3 categories: Skincare, Snacks and VMS (Vitamins, Minerals and Supplements).

You’ll learn:

•  Impact of differences in methodologies, and when to use which one
• The benefits of advanced analytics – and databasing claims
• How you can use diagnostics to tease out differences in language
• Consumer's view of sustainable and natural claims

SPEAKERS

Allan Due, buzzback's Head of Global Data Science, has more than 20 years’ experience in market research, focusing on advanced analytics. Prior to joining buzzback, Allan was responsible for online testing methodologies at IPSOS-ASI. He holds 2 Ph.D.s, both in Psychometrics and Counseling Psychology from the University of Minnesota and was the director of the psychometric program at Fordham University.

Tatiana Gormley joined buzzback in 2005 working with beauty, CPG, food and beverage, advertising, and household clients to help grow the company to date. As buzzback's VP of Global Insights, she is an expert in the utilization of buzzback’s projective techniques and sets the standards for buzzback’s visualization in reporting. Fluent in 3 languages, she holds a BA in Communications and Marketing from Mackenzie University (Brazil), and a Masters in Business and Market Research from Fairfield University.