Generative AI in Market Research

How will generative AI impact market research? Are we undergoing a transformative shift? 

On September 27th, our very own Liz White in partnership with Discuss, Forrester and Quadrant, explored the reality of generative AI's role. 

• Ways generative AI can help you achieve your qual and quant research goals
• How to safeguard your company and respondents when it comes to leveraging generative AI
• Actions you can take to embrace this changing landscape

Get ready to shift your focus from 'wow' to practical AI applications that align with your research objectives.

Please feel free to share with others and if you would like to know more, just email us.