Don’t miss Martin Oxley, Managing Director, and Jenny Lindsay, Director of Client Services, both of BuzzBack Europe, presenting at the 2019 Insight Show at the Olympia, London from March 6-7, 2019.
Hiding in Plain Sight: Fresh Insight Strategies for New Product Development
We all know that the success rate of New Product Development (NPD) is low, with 3 out of 4 new FMCG product launches failing in their first year. In response we have improved our models, pushed ourselves to be even more agile, and looked for ways to improve our ability to predict. But are we looking in the right place? By turning the NPD spotlight away from customers and into the very organisations we work for, a better measure may emerge. Discover how insight can help to bolster development muscle by turning the NPD process on its head and establishing a frictionless relationship with stakeholders.
Date: Day 1 – Wednesday, March 6
Time: 2:20 – 2:40pm
Location: Showcase Stage