Martin Oxley, Managing Director of BuzzBack Europe, will be speaking at a Food & Drink Innovation Network conference entitled The Fuzzy Front End of NPD. This conference is all about getting the company and brand strategy right before embarking on product development. In order to achieve this, the FDIN has gathered together a team of industry heavy-hitters who will inspire and help you create and deliver on some killer plans.
Martin will be speaking on Big Health and Wellness Opportunities in 2015. He will explore Millennial food & nutrition diaries, and discuss what Millennials look for in their food products, how Millennials choose what to eat, and whose opinion they trust the most.