Join Jenny Lindsay, buzzback Client Services Director, and Sarah Zijderveld-Darke, Global Consumer & Data Insights Director at RB on April 5 at QUAL360 in Berlin.
How Reckitt is using an agile qual approach to drive faster and smarter innovation
- Incorporating agile principles into qualitative research: Recognising where and when it works most effectively
- Emerging agile technologies and platforms: Leveraging technology to amplify and improve quality of insights
- Analysing what to avoid when implementing agile qualitative techniques
