Behind every customer, there’s a story waiting to be uncovered. And these stories—when harnessed effectively—can be the key to business growth.
Watch now as Liz White from Studio by buzzback and Karen Lynch from Greenbook explore the next big shifts in qualitative research and how leading brands are tapping into new human-centered solutions to drive change.
What You'll Learn:
- The latest trends defining qualitative insights heading into 2025, exclusively from the GRIT business innovation report
- How winning teams are harnessing qual to win in market
- How today’s tools, like Studio by buzzback, are making qual faster, scalable, and more impactful for businesses of all sizes
