The Quirk’s Event, Brooklyn


BuzzBack will be exhibiting at the 2019 Quirk’s Event held at the Marriott Brooklyn Bridge, Brooklyn, NY from March 5-6, 2019. Don’t miss our presentation, How Ricola Uses Consumer Behavior & Brand Influencers to Build Better Brand Engagement. Or, if you’re not able attend you can stop by booth 203 to learn about the latest developments in mobile research. Hope to see you there!


How Ricola Uses Consumer Behavior & Brand Influencers to Build Better Brand Engagement

By 2021, it is estimated that there will be around 3.02 billion social media users around the globe. Social media has changed the way we interact with each other and it’s also changed the way we shop.

In the age of online and social media influence, understand what motivates consumers in different categories, need states and even specific segments of consumers. Also learn how Ricola uses consumer behavior and their connections with brand influencers to reach target consumers in a more engaging and compelling way.

Key Takeaways:

  • What factors online or social media influence purchase behavior
  • Understand where consumers turn for key categories
  • How to use influencers and connections with influencers to better connect to consumers


Session Details
Speakers: Katherine Krauss, Research Director at BuzzBack and Cheryl Kuter-Abouljoud, Consumer Insights Lead for North America Ricola
Date: Day 2 – Wednesday, March 6
Time: 10:45 – 11:15am
Location: Room 5


Get started on your next study now.

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