Consumers are flocking to CBD in droves - myth or fact? Learn how US & UK consumers feel about CBD and trendy ingredients when it comes to new products. This new study features qual-quant & mobile approaches plus social listening to explore this hot new topic. With trend and new product purchases from Mintel, you'll uncover the real facts & myths of CBD.
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You'll learn:
- Current perceptions, behaviors and feelings toward CBD and new trendy ingredients
- Benefits & claims inspiring purchase, as well as barriers and concerns that prevent purchase
- Ways brands can leverage growth in CBD categories
- Top products they're buying and why (Mintel)
- How and when to expertly craft a hybrid/mixed-method approach for optimal understanding and activation
