With 3 out of 4 new FMCG product launches failing in their first year, we are all obsessed over improving our NPD processes. In response we push ourselves to be even more agile, and look for ways to improve our ability to predict. But are we looking in the right place?
Partnering with Ricola, we turned the NPD spotlight away from customers and explored using buzzback Swipe with the internal marketing team as well. You won't believe what we found out!
In this 20 minute webinar, learn how:
- to better involve stakeholders for more well-rounded perspective of successful ideas
- to determine where your internal team and consumer align and where there are gaps
- buzzback Swipe can unearth richer, more instinctive insights
If you'd like to learn how you can improve your NPD process, register now for Wednesday, July 17.
