The Future is Plant-based

Plant-based ingredients and products are everywhere, from meat substitutes to sneakers. As consumers clamor for this new trend in diet and lifestyle, how can you capitalize? What's best for your brand?

So what next? Our work illustrates Plant-Based opportunities span beyond food/beverage. Consumers are reading labels and focused on ingredients -- with plant-based as a key driver -- and new categories emerging.

High Level Themes:

Health is a driver, but variety seeking follows -- especially food/beverage
Younger generations focused on environment & animal welfare attracted to plant-based options
Plant-based signals other cues:
Natural, Simple, Clean, Environmentally-friendly
How you position & communicate should be specific to your category

Probiotics
Magnesium
Essential Oils
Turmeric
Omega-3

Plant-Based
Melatonin
Hemp
Collagen

Elderberry
Activated Charcoal
CBD
CoQ10
Protein infused drinks/foods

Interest in Plant-Based Ingredients

$5 Billion in Retail Sales
US retail sales of plant-based foods grew 11.4% in the past year, 5x faster than total food sales.
- Plant Based Foods Association

Awareness is High

How Do Consumers Hear About Plant-Based Ingredients?

Health and Environmental Concerns Are Main Drivers of Purchase

Plant-Based Products In Consumers' Own Words

The Future of Plant-Based Products