Human Truths to Power Smarter Healthcare Strategies


Reaching your Key Stakeholders with Human-Centered Healthcare Research

Driving smarter healthcare decisions starts with understanding people. For more than 25 years, we’ve been evolving our human-first approach to help you connect the dots and talk to the people who matter most: your stakeholders. From exploring patient and caregiver journeys to optimizing communications to assessing patient profiles, we dig deeper to reveal the emotional drivers and unmet needs that shape behavior.

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A Blended Quali-Quant Approach

Our Blended Research™ approach integrates the depth and understanding of qualitative insight with AI, rich analytics and the rigor of quantitative data, uncovering the emotional drivers, unmet needs, and motivations behind patient, caregiver, and HCP behavior. 

We’re on a relentless pursuit of  the “why,” revealing what’s behind decisions and experiences across the healthcare journey.

Hallmark Proprietary Projective Techniques

The hallmark of our 25-year legacy, our online projective techniques enable unique engagement in connecting with HCPs, patients, and even payers on a deeper level. And now AI-powered and interspersed in both quant and qual methodologies, this technology will help you uncover visual, verbal, and emotional understanding, via unique ways for respondents to dissociate and surface deeper emotional responses to key business questions.

Where We Help

Peer Review Publications

A wealth of experience working with clients and prestigious publications to help inform their category

Foundational Studies

From opportunity assessments to patient & HCP journeys, you’ll uncover the whys behind KBQs coupled with analytics and real-world data to improve strategy and positioning

Communications

The go-to partner for messaging and concept development and optimization, with recommendations on how to refine and activate for more successful outcomes

In-Market Assessment

Award-winning approach to patient type exploration & salesforce evaluation to provide clear insight into how your product is performing in-field and capture share
Understanding the Health & Wellness Consumer
In earlier research we uncovered two approaches to managing health - proactive and passive. In this new study, we sought to build on those learnings to identify key segments, based on how consumers approach and manage their health. We identified four primary segments.
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Concept Methodology Refresh: Behavioral Analysis​
Our multi-dimensional concept framework is built on our current understanding of human behavior and decision-making. Knowing a concept’s score is one thing, here’s how to learn what works, why, & how to make it better.
Learn more
Empowering Women's Wellness at Every Age
In this webinar, we dive into how women across generations define wellbeing and how that drives their choices, and the challenges they face on their journey to lasting health and longevity.
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We Made the GRIT Top 50 Most Innovative List
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How can we improve medication adherence?
Is the lack of medication adherence amongst patients solvable? To understand the problem, we looked at asthma, diabetes and depression patients to see what the hurdles were to adherence, and what kept medication users on track
See the research

Audiences We Serve


Driving innovation from concept to launch.

Discover new ways to uncover unmet needs, optimize positioning, and accelerate the development of concepts and new products. Our proprietary quali-quant methodologies bring patient and HCP voices into every stage of the product journey, helping pharma teams de-risk decisions and deliver more human-centric outcomes to drive growth


Simplifying complexity through actionable insights.

From diagnostic tools to surgical interventions, medical device innovators can identify what matters most to end users. Our approaches decode technical narratives into emotionally compelling stories, ensuring device usability, acceptance, and competitive differentiation in a highly regulated space.


Where science meets empathy.

Whether it’s cough & cold, digestive health, or dermatology [or another emerging category], you’ll uncover the ‘why’ behind consumer choices. We blend emotional understanding with behavioral insights to help top brands and challengers alike win in the OTC space—with compelling claims, optimized packaging, and ideas that resonate at shelf and online.

Expertise + Global Reach

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Award Winning Expertise

Buzzback continually acts not just as a vendor but a partner… having everything running and on track wouldn’t be possible without their support.

The team takes great pride in their work. They are masterful at making me look great through their story-telling abilities.

Just within 3 months, we filled an originally empty innovation pipeline with great short- and long-term initiatives.

Global Healthcare & Wellness Experience

Meet the Global Healthcare Team

Jonathan Weiser

Healthcare Practice Lead

Julianna Koch, Ph.D.

Senior Research Director

Rob Seebold

Research Director, UK

Matthew Pagano

Research Director

Ginny Vollendorf

Qualitative Research Director

Sara Vazquez Irizarry

Senior Research Manager

Lynna Ye

Research Manager

Terri Javaluyas

Research Manager

Maggie Tullis

Global Growth Manager

Julie Descombes

Senior Research Analyst

Natalie Delgado

Senior Research Analyst

Mia Simon

Qualitative Senior Analyst

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