Driving smarter healthcare decisions starts with understanding people. For more than 25 years, we’ve been evolving our human-first approach to help you connect the dots and talk to the people who matter most: your stakeholders. From exploring patient and caregiver journeys to optimizing communications to assessing patient profiles, we dig deeper to reveal the emotional drivers and unmet needs that shape behavior.
Our Blended Research™ approach integrates the depth and understanding of qualitative insight with AI, rich analytics and the rigor of quantitative data, uncovering the emotional drivers, unmet needs, and motivations behind patient, caregiver, and HCP behavior.
We’re on a relentless pursuit of the “why,” revealing what’s behind decisions and experiences across the healthcare journey.
The hallmark of our 25-year legacy, our online projective techniques enable unique engagement in connecting with HCPs, patients, and even payers on a deeper level. And now AI-powered and interspersed in both quant and qual methodologies, this technology will help you uncover visual, verbal, and emotional understanding, via unique ways for respondents to dissociate and surface deeper emotional responses to key business questions.
Discover new ways to uncover unmet needs, optimize positioning, and accelerate the development of concepts and new products. Our proprietary quali-quant methodologies bring patient and HCP voices into every stage of the product journey, helping pharma teams de-risk decisions and deliver more human-centric outcomes to drive growth
From diagnostic tools to surgical interventions, medical device innovators can identify what matters most to end users. Our approaches decode technical narratives into emotionally compelling stories, ensuring device usability, acceptance, and competitive differentiation in a highly regulated space.
Whether it’s cough & cold, digestive health, or dermatology [or another emerging category], you’ll uncover the ‘why’ behind consumer choices. We blend emotional understanding with behavioral insights to help top brands and challengers alike win in the OTC space—with compelling claims, optimized packaging, and ideas that resonate at shelf and online.
Buzzback continually acts not just as a vendor but a partner… having everything running and on track wouldn’t be possible without their support.
The team takes great pride in their work. They are masterful at making me look great through their story-telling abilities.
Just within 3 months, we filled an originally empty innovation pipeline with great short- and long-term initiatives.
Healthcare Practice Lead
Senior Research Director
Research Director, UK
Research Director
Qualitative Research Director
Senior Research Manager
Research Manager
Research Manager
Global Growth Manager
Senior Research Analyst
Senior Research Analyst
Qualitative Senior Analyst
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