In-Home Use Testing | buzzback Solutions

Why settle for just attributes & scores when you can get the juicy details & why's?

Create winning positioning, packaging & messaging through consumer usage

To learn how consumers experience your product and how it fits their reality, you need a product use testing approach with consumer context. See it like they see it. Feel it like they feel it. Uncover visual, emotional & sensorial cues around product experience for more impactful communication & positioning.

Product Experience

Gauge reactions to product experience

Our hybrid qual-quant product use testing approach explores usage in real life with consumer-generated imagery, language and photos/videos to bring to life usage.

What are their initial product reactions?
How do they describe the experience?
Does the product align with concept positioning? Why or why not?
How do they use it?
Would they buy it in the future? Why or why not?

Pack Impact on Consumption

Is your pack holding you back?

Identify how your package or delivery method creates a better user experience and if it increases consumption.

What are the reactions to the product in the new packaging?
How does pack impact usage?
Are there additional occasions? Changes to frequency?
What are likes/dislikes? Areas for improvement?

Gauge reactions to product experience

Our hybrid qual-quant product use testing approach explores usage in real life with consumer-generated imagery, language and photos/videos to bring to life usage.

What are their initial product reactions?
How do they describe the experience?
Does the product align with concept positioning? Why or why not?
How do they use it?
Would they buy it in the future? Why or why not?

Is your pack holding you back?

Identify how your package or delivery method creates a better user experience and if it increases consumption.

What are the reactions to the product in the new packaging?
How does pack impact usage?
Are there additional occasions? Changes to frequency?
What are likes/dislikes? Areas for improvement?

Strategic Partners

“buzzback is more than just a research firm. They are strategic partners and an extension of our Insights and Marketing. They are masterful at making me look great through their story-telling abilities. 😊”