Are You Ready For Back-To-School?


Back-to-school shopping is retail’s 2nd largest spending event and we wanted to know what supplies will make the grade. Where do consumers shop? What brands do they look for and how do they prefer to hear about Back-to-School promotions. Our survey included 200 US Residents, ages 24-64, with kids in grades K-12 and who are primary shoppers for school supplies in their household.


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