One of the hottest buzz words in marketing today is ‘natural.’ But why? We asked 201 consumers, ages 18+, all the nitty-gritty details about how they perceive natural and how brands communicate natural to them. With approximately three-quarters of respondents saying they use or purchase natural products, simple insights into the 5 W’s of ‘natural’ could be the difference between success or failure in communicating your own natural platform for your brand or products.
