As subscription boxes are getting more and more popular, their offerings are becoming more diverse as well. You can now subscribe to boxes for home cleaning products, men’s shaving needs, makeup, food and more. So what’s behind the recent subscription box craze? We surveyed 201 US residents, ages 18+ who have subscribed to and used a subscription box in the past 3 months to find out what they want, what makes them cancel and who they look to for recommendations.
On Your Mark. Get Set. Shop!It seems like everyone, almost everywhere kicked this holiday season into high gear over the weekend. My social news feed was splattered with trees, lights, decorations and even a few pictures of kids with that ole jolly fellow. Meanwhile, my inbox has been filled with messages alerting me to all the best deals taking place from now through Black Friday and into Cyber Monday. Last year, we saw a slight increase by 2.3% when combining Thanksgiving and Black Friday sales at brick-and-mortar stores for a total of $12.3 billion. However, Cyber Monday sales increased by 18% from 2012 to 2013, making it the biggest online spending day in history with total sales reaching $1.735 billion. Since we carved out our little corner of the internet many years ago, and because we work with many retailers and CPG companies, this definitely got our attention. Every year, more and more people are shopping online. This year, we've already seen an increase in the amount of retailers extending the discounts beyond Black Friday and Cyber Monday. Deals are now being offered early and often. With this in mind, we decided to take a look at what consumers were planning and plotting this time around for the biggest shopping event of the year. Our most recent study explores where, what, when and how much they'll spend. Check out our latest infographic below.
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