Thinking Outside the Subscription Box

BuzzBack

As subscription boxes are getting more and more popular, their offerings are becoming more diverse as well. You can now subscribe to boxes for home cleaning products, men’s shaving needs, makeup, food and more. So what’s behind the recent subscription box craze? We surveyed 201 US residents, ages 18+ who have subscribed to and used a subscription box in the past 3 months to find out what they want, what makes them cancel and who they look to for recommendations.

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