Insights & Events

Understanding the 'PCP Dilemma': Guidance for Reaching PCPs in Advanced Therapeutic Categories

Many pharmaceutical companies view PCPs as a primary target, but they can be hard to reach given their sheer volume. Many of our clients - in particular those with more advanced treatments - often find themselves challenged with where to focus communications with PCPs. Should it be centered on direct patient care or specialist referrals? We call this the 'PCP Dilemma.' Partnering with Horizon Pharma, we explore PCPs in a variety of categories (gout, asthma, and major depressive disorder). In this 30 minute webinar, you'll learn:

PCP characteristics more/less likely to lead to referrals
Patient characteristics more/less likely to trigger referrals
Situational/structural factors impacting the referral process
Tips on conducting PCP segmentation to identify, prioritize and target effectively
Improvements for your PCP strategy, especially if you work on brands prescribed by both PCPs and specialists

Make sure you're targeting the right PCPs, register now for Tuesday, June 11.

Advance Your Ethnography to Better Connect + Empower Patients

— New Breast Cancer Research — In the past 2-3 years cancer treatments have expanded dramatically, making it increasingly difficult for patients to navigate. To help you breakthrough and connect, you need to understand patients as people – their emotions, voices, and language as well as medical and treatment needs. And in this ever-changing and […]

How to Get Patients to SPEAK UP!

At times, it can be hard for people to say what’s truly on their minds. Especially when it comes to speaking with their doctor. I’m sure most of us can relate to the patient in this AbbVie Endometriosis ad (shown below), when her inner person is encouraging her to open up and be more descriptive […]

November 21, 2017

Creative Techniques Help Patients Find Their Voice

Health problems are often an uncomfortable subject to talk about, especially when your disease leaves you in pain and making frequent trips to the bathroom. Crohn’s Disease is no walk in the park for patients, and not the most enjoyable topic of conversation. However, when understanding patient experience is key to your strategy you need […]

November 21, 2017

10 Effective Techniques To Inspire Patients To Tell All

Ever get the feeling you’re not getting the whole story? For a deeper connection, plus new ways to understand patients as people, you need thoughtful and engaging conversations – even in online interactions. Through our latest case study, you’ll get a glimpse of our newest engagement techniques for online storytelling to: Understand patients as people Gain […]

October 20, 2017

There’s a Disconnect Here

This is an excerpt taken from our article in the October issue of Quirk’s. To read the full article, click here. Twenty minutes, tops. That’s the average interaction between doctor & patient in a typical office visit. But what if it’s not typical because the patient has just been diagnosed with a disease? Discussions regarding […]

January 03, 2017

BuzzBack’s Jonathan Weiser to Present at the Pharma Market Research Conference

BuzzBack will be presenting at the Pharma Market Research Conference in Parsippany, NJ, taking place from February 1-2, 2017. Jonathan Weiser, Director of Research, will be discussing Identifying Gaps in the Relationship and Communication between COPD Patients and HCPs. BuzzBack conducted research with COPD Patients and HCPs (Pulmonologists and PCPs) to explore and highlight the communication […]

December 21, 2016

Now Arriving: Gen Z

Don’t look now - here comes Gen Z. We have just released our first study on this group, whose habits, thoughts, emotions and more will be keeping marketers up at night next. So why is it important to keep examining a group in context? Why can’t we broad stroke and make blanket statements about consumer groups or generations, and just be done with it?

November 17, 2016

Bridging the Gap Between Doctor & Patient

Physicians – on average – spend 15-20 minutes with a patient for a typical office visit[1]. While 15-20 minutes may be sufficient for a general health checkup, for people dealing with a chronic condition (or multiple conditions) this time can seem limited. Now imagine that you, yourself, are sitting in your doctor’s office and you […]

November 16, 2016

Hysteria or Validated Concern? You Be the Judge.

As of October 19, 2016, there were 4,016 cases of Zika in the continental US. Of these cases, 137 were acquired in the US, and the remaining 3,878 cases were acquired in other countries[1]. Despite the low prevalence, Zika has gained wide media coverage across the US and is seen as a significant threat to […]

September 06, 2016

The Ins and Outs of Home Remedies

More and more it seems that when sick, people are turning to home remedies rather than taking medicine. What’s the why behind this DIY? What ingredients do self-healers use most? How are they finding out which remedies to try? We dug deep to find the answers. Our Home Remedies study included 204 US residents, ages 18-50, who experienced […]

July 08, 2016

5 Milestones in the Patient Journey Every Healthcare Marketer Needs to Understand

Healthcare marketers are increasingly focused on more patient-centric approaches in order to develop effective ways to bridge gaps between patients & healthcare practitioners (HCPs). What used to be solely directed to physicians as prescribers and influencers for patients, now starts with patients. Here's why...